Brainwashed

It is amazing, yet true: “The rest have allowed themselves to be brainwashed into compliance.” We believe that we “communicate well” on a piece of paper, a resume. We believe that our resume actually tells the story of our work. Godin tells us “You are not your resume, you are your work”.

The key lies in making that work extremely visible in many different ways. Not just one static piece of paper. Don’t play the game that everyone else is playing – the odds are stacked against you. Make your own game, your own space, where no one could ever best you. Then people will see your work. The principle is simple, executing on it is very hard.